Tag: brand strategy, branded gifts, Chris Rigby, cultural differences, Invogue Incentives, launch event, localisation, product launch, promotional gifts, promotional items, promotional marketing, promotional merchandise
Are Your Promotional Gifts Culturally Appropriate for Product Launch?
With a service or product launch, you need to be able to educate your target audience about it. Marketing is about reaching this audience,...
Manufacturers: Can Your Innovation Generate Profitability?
While the UK might not be the mass manufacturing powerhouse it once was, it still wields significant clout in manufacturing excellence. ...
Exporting: Why Shouldn’t One Size Fit All?
We know about global brands. The big players like Apple and Coke. But for many manufacturers, a successful exporting strategy requires a...
