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manufacturers innovation

Manufacturers: Can Your Innovation Generate Profitability?

While the UK might not be the mass manufacturing powerhouse it once was, it still wields significant clout in manufacturing...

product launch event gifts

Product Launch: Are Your Promotional Gifts Culturally Appropriate?

With a service or product launch, you need to be able to educate your target audience about it. Marketing is about reaching this audience,...

exporting

Exporting: Why Shouldn’t One Size Fit All?

We know about global brands.  The big players like Apple and Coke. But for many manufacturers, a successful exporting strategy requires a...