Export expert – How do you raise your profile?

Export expert – How do you raise your profile?

The launch of ‘Linkedin Elevate’ highlights the value that this professional forum attributes to good quality written content. Elevate is a new product from Linkedin, designed to help companies and in particular, their employees, to curate high-quality content.

It then enables them to share that content via their social networks and in turn, measure the impact it has on their own audience.

The value of sharing content is the important factor here.

If you as an individual or a corporate body are seen to associate with positive messages and stories, then you can be perceived as ‘attractive’ to prospective customers, investors and employees in different ways.

I believe Linkedin wanted to focus on the way employees in particular can benefit from sharing their stories in order to enhance or ‘elevate’ their status within a company or organisation.

In my opinion, this is the essence of what Linkedin is all about

As a publisher however, I feel the need to step in here and say: “The quality of the written article, or content that you produce is so important.

It’s great that someone wants to tell a story, but if their story is not transferred into a valuable and engaging piece, then it may not quite achieve the result that you want”. I would always suggest that your stories are at least proofread by someone before publication – or even written by a professional writer.

Can Linkedin Elevate help you share your stories?

The best way you can elevate your profile is by showing your authority, your experience and your credibility to your audience. Linkedin already provides the audience for you, which is a fantastic start. You just need to create that content.

However, the content will benefit you so much more when you are actually positioned within the article as ‘an authority’s your sector.

One idea for achieving this, may be for you to tell a colleague your story and let them write about you – on behalf of your company. This makes the job easy for everyone – especially you.

I have found over the years that most people are embarrassed to brag or shout about their achievements – they tell me they find it hard to ‘sell themselves’.

Wouldn’t it be better for one of your colleagues to give ‘their’ version about how you have helped or inspired others on your team?

Individually, we may not always recognise some of the benefits that others gain from what we actually do or say. By including someone else’s perspective may significantly add to the value of the article and benefit the whole business and workforce in the long run.

David Lomas




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