Posts by: Editor

product launch event gifts

Product Launch: Are Your Promotional Gifts Culturally Appropriate?

With a service or product launch, you need to be able to educate your target audience about it. Marketing is about reaching this audience,...

Lisa Wilson - Cowgill Holloway

Cowgill Holloway and Export Experts Magazine Support Export Journeys

For some businesses, exporting is the next, logical step in their growth.  For others, it feels more like a big leap forward, into unknown...

cashflow

Exporters: How Trapped is Your Overseas Cash Flow?

Managing cash flow is a critical issue for most SMEs, but it can seem that much more acute when it comes to exporting. Figures suggest that...

exporting

Exporting: What Is at the Core of Business Growth?

The future is uncertain, but it is also an opportunity. There are economic questions surrounding Brexit and what form it will finally take,...

Export Experts Magazine Announce Partnership With Going Global 2017

How does a business expand internationally? The answer to this question, and many others about exporting products and setting up overseas...